Coming January 2026
The End of Clicks
The New Logic of Digital Visibility
Guido Mitschke
Coming End of January 2026
The End of Clicks
Why Google is no longer the measure of all things and how companies stay visible in the new world of ChatGPT, Perplexity and Claude.
Publisher
tredition
Publication Date
Coming End of January 2026
Format
Paperback 13×18 cm
Language
German
About the Book
There is a silent revolution happening on the internet. While we were still getting used to Google, search engines have already transformed into something else: answer engines.
ChatGPT, Perplexity, Claude – they all give direct answers instead of ten blue links. For businesses, this means: visibility no longer comes from clicks, but from citations.
This book explains what's happening, why the old SEO rules are no longer sufficient, and how to stay visible in the new world of AI search. Factual, practical, and with a healthy dose of critical distance.
Key Themes
Zero-Click World
Companies are visible (in AI answers) but invisible (in analytics). Traffic drops, but impact remains.
Google Loses Monopoly
ChatGPT, Perplexity, AI Overviews are the new gatekeepers. No longer "Who clicks me?" but "Who cites me?"
AEO, GEO & LLMO
Answer Engine Optimization, Generative Engine Optimization, and Large Language Model Optimization as new disciplines.
Practice-Oriented
No theory, but concrete strategies for SMEs, online shops, and marketing managers.
Theme basis
The book grows out of real product and structure questions, not a pure trend narrative.
Status
Coming End of January 2026
Chapter Overview
Chapter 1: The Silent Revolution of Search
Chapter 2: Why Google Is No Longer Everything
Chapter 3: Answer Engine Optimization (AEO)
Chapter 4: Generative Engine Optimization (GEO)
Chapter 5: Large Language Model Optimization (LLMO)
Ready for the New Logic of Digital Visibility?
Coming End of January 2026 - Join the Waitlist Now